Soft & Seamless
Bralettes & Bottoms

Up To A 4X
Simply the Softest

3 for $33
Thongs & Hipsters

Mix & Match

The Jolie Difference

Expertly designed and thoughtfully made intimates, chosen for comfort

Award Winners
Winner of Best Bra Store in the Reader's Choice Awards in 2019 and 2020

Premium Bras
Simply the Best Bras from 28 - 40 Bands, B - M Cup

Over 65 Sizes
We're bra fitting experts, curating our collection to fit every size and shape

Discover Our Bra Collections

New Work From Home Looks

Soft Stretch Bralettes

Buttery Soft, from 30 - 40, A - H Cup

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Lingerie: Bodysuits, Chemises & Matching Sets

Where We're Located

Book a 1:1 Bra Fitting: Here

69 Dickson St, Cambridge, Canada
Tues - Sat, 10:00am - 6:00pm
Sunday - Monday, CLOSED

Get directions


This is now my go-to place for bras. Alexandra makes bra shopping not only comfortable, but actually enjoyable! The selection of high quality bras is impressive and the prices are very reasonable compared to other bra boutiques I've gone to. Alexandra is an expert and will help you find just the right bra for you that actually fits! Thanks to her I have found the best bra that I have ever owned and have already ordered more in other colours! After two visits I have become a very loyal customer and won't shop anywhere else. There's also a great range of pyjamas and Saxx men's underwear that my husband adores. Definitely make the effort to visit Jolie!

Erin D.

The first time I walked into JOLIE, I was amazed by the aesthetic of the boutique, the high quality lingerie and the welcoming staff. The customer service is impeccable and they are always willing to go above and beyond to meet your needs. The lingerie is trendy and chic while being affordable, Alex curates a beautiful collection that is unique and one of a kind. I personally can't say enough amazing things about this boutique! If you haven't stopped by already you definitely need to.

Mackenzie C

Such a lovely first time experience. 5 stars across the board with this intimate downtown Cambridge experience. If you are looking to boost your lingerie wardrobe, this boutique is sure to exceed your expectations.

Carolyn A.

Alexandra is a queen!!! Visiting her store is like getting a dose of body image self-esteem! Do yourself a favour and drop in to get properly sized!!!!! Thanks girl for all the good vibes!!

Constantina S

Jolie Bras and Lingerie is a must stop for anyone looking for the perfect fitting bra! Alexandra listened to exactly what I was after and was able to size and fit me in no time at all. She also carries an amazing variety of stock. Happy customer does not even begin to describe my experience!!!!

Janet Z

What a lovely little shop. Alexandra was so kind, knowledgeable and welcoming and wanted nothing more than to ensure you left with a proper fitting bra. What a wonderful addition to our downtown business.

Karen S

This is the cutest little lingerie shop. I highly recommend going and taking a look. She has some beautiful bras and lingerie in a wide variety of sizes. Alexandra was super friendly and helpful and she knows her stuff!! I will totally be going back.

Amber B

Alexandra and her shop are my first choice for lingerie shopping. Together with a fine assortment, range of prices, ladies and gents wear and Alex's relaxed and welcoming attitude, all make for a truly superior experience. I can hardly wait to return for more.

Pat L

I have been meaning to post a review on this adorable store for months now.
I dropped by a few months ago to buy some Saxx boxer briefs for an anniversary gift for my hubby.
The owner Alexandra was so very helpful. I got there a little before they closed, since I work almost the exact same hours that they are open, but she did not seem to care that we were there past open hours for me to find the right gift! Thank you, Alexandra, for bringing such a lovely store and great customer service to Galt.

Andrea S