New Brand

Elomi is Here!

Available from 32-44 Bands, F-K Cups
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The Comfiest

Cup-Sized Lace Bralette
Now in Champagne

From 30-40 bands, B-I cups
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The Prettiest T-shirt bra

Now in Crystal Pink

Shop Tom T-shirt Bra Shop All T-shirt Bras

Wanderlust Cheeky Bodysuit

Stretch lace with romantic floral design
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Over 80% Of Women Are Wearing the Wrong Bra Size, Are You?

Reserve A Fitting Room

Premium Bras

Put your comfort first! Our bras provide all day comfort and support

Over 80 Sizes

Available in 30 - 44 Bands, B- J Cups

Award Winning Service

Awarded "Best Bra Store" in both the Cambridge Times & Waterloo Record in 2019, 2020, and 2021

Fall in Love with the New
Wanderlust Cup-Sized Bralette
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Compliment your figure with the
Blushing Tanga Bodysuit
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Bra:30 Cotton Bralettes
New Colours Now in Stock!
Shop Cotton Bralettes
New
Bra:30 Cotton Bralette - Jolie Bra and Lingerie Boutique
Bra:30 Cotton Bralette - Jolie Bra and Lingerie Boutique

Our Bra Fitting Boutique

In Store

69 Dickson St. Cambridge, Canada

Tuesday - Saturday - 10:00am - 5:00pm

Sunday - Monday - CLOSED

Get directions

Testimonials

This is now my go-to place for bras. Alexandra makes bra shopping not only comfortable, but actually enjoyable! The selection of high quality bras is impressive and the prices are very reasonable compared to other bra boutiques I've gone to. Alexandra is an expert and will help you find just the right bra for you that actually fits! Thanks to her I have found the best bra that I have ever owned and have already ordered more in other colours! After two visits I have become a very loyal customer and won't shop anywhere else. There's also a great range of pyjamas and Saxx men's underwear that my husband adores. Definitely make the effort to visit Jolie!

Erin D.

The first time I walked into JOLIE, I was amazed by the aesthetic of the boutique, the high quality lingerie and the welcoming staff. The customer service is impeccable and they are always willing to go above and beyond to meet your needs. The lingerie is trendy and chic while being affordable, Alex curates a beautiful collection that is unique and one of a kind. I personally can't say enough amazing things about this boutique! If you haven't stopped by already you definitely need to.

Mackenzie C

Such a lovely first time experience. 5 stars across the board with this intimate downtown Cambridge experience. If you are looking to boost your lingerie wardrobe, this boutique is sure to exceed your expectations.

Carolyn A.

Alexandra is a queen!!! Visiting her store is like getting a dose of body image self-esteem! Do yourself a favour and drop in to get properly sized!!!!! Thanks girl for all the good vibes!!

Constantina S

Jolie Bras and Lingerie is a must stop for anyone looking for the perfect fitting bra! Alexandra listened to exactly what I was after and was able to size and fit me in no time at all. She also carries an amazing variety of stock. Happy customer does not even begin to describe my experience!!!!

Janet Z

What a lovely little shop. Alexandra was so kind, knowledgeable and welcoming and wanted nothing more than to ensure you left with a proper fitting bra. What a wonderful addition to our downtown business.

Karen S

This is the cutest little lingerie shop. I highly recommend going and taking a look. She has some beautiful bras and lingerie in a wide variety of sizes. Alexandra was super friendly and helpful and she knows her stuff!! I will totally be going back.

Amber B

Alexandra and her shop are my first choice for lingerie shopping. Together with a fine assortment, range of prices, ladies and gents wear and Alex's relaxed and welcoming attitude, all make for a truly superior experience. I can hardly wait to return for more.

Pat L

I have been meaning to post a review on this adorable store for months now.
I dropped by a few months ago to buy some Saxx boxer briefs for an anniversary gift for my hubby.
The owner Alexandra was so very helpful. I got there a little before they closed, since I work almost the exact same hours that they are open, but she did not seem to care that we were there past open hours for me to find the right gift! Thank you, Alexandra, for bringing such a lovely store and great customer service to Galt.

Andrea S